The team behind share-your-purchase-information startup Blippy has started talking about its new direction. After pivoting from Blippy to another e-commerce project, it has pivoted again and is now working on a live auction website called Tophatter, and it launched an iPhone app today. Like Blippy, Tophatter is a social shopping product. The vision, according to CEO Ashvin Kumar and COO Andrew Blachman, is to bring a fun, personal touch back to online auctions ? the closest equivalents, Kumar said, aren't sites like eBay, but instead the Home Shopping Network and QVC.Source: http://feedproxy.google.com/~r/Techcrunch/~3/Fw0HY3etHIc/
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